Matt's passion is in creating immersive, memorable guest experiences. He has a wide range of skills that apply to every step of the design process, from concepts through to design development, documentation and field art direction.

His experience in the theme entertainment industry includes leading design efforts for Dreamworld's Tiger Island, Kraken at Adventure World, DreamWorks Kung Fu Panda, Madagascar Madness, Shrek's Faire Faire Away, Buzzsaw and Tailspin for Australia's Dreamworld. Matt has also worked on many transport and public space projects, with a focus on guest experience.

Matt's core responsiblities include managing multiple projects, supervising the work of other team members, concept design, sketching and illustration, theme design, building and facade design, detail design drawing, graphic design, signage design, color and finish specifications, 3D visualization, and sculpture.

Matt always strives for the highest standards of artistry and creativity for his clients and always focuses on creating designs that are highly imaginative and exciting, but are also functional, buildable, and within budget requirements.




Matt Baker

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AOA | Immersive Experience Studio